Responsibilities

• Write and direct hooks at volume, then read the retention data and rewrite. Hook quality is the single highest-leverage thing we control, and this role owns it.
• Drive earned media value across client programs by shaping which creators we pursue, what they make, and how the content is positioned to earn reach beyond the paid placement
• Own the creative side of influencer partnerships from first outreach to final asset, including concepting to a creator's specific format, briefing without over-scripting, and giving feedback that improves the work without killing the voice
• Lead ad creative built on creator content, including cut-downs, variants, testing frameworks, and iteration cycles against performance data
• Manage whitelisting end to end: creator handle access, Spark Ads and Partnership Ads setup, permissions, usage rights, and coordination with client media teams on how whitelisted assets get deployed
• Identify which organic creator posts deserve paid amplification, and build the case for it with numbers
• Pitch creative concepts in new business and quarterly planning, and report on what performed and why
• Handle claims-safe storytelling in supplement and functional medicine, so regulated products stay compelling without creating compliance exposure

Requirements

• Demonstrable track record writing hooks and short-form creative that performed, with the numbers to back it
• Hands-on experience with whitelisting: Spark Ads, TikTok Creator Marketplace, Meta Partnership Ads, handle access, and usage rights
• Experience building and running influencer partnerships, including sourcing, negotiation context, briefing, and relationship management
• Fluency in earned media value as a metric: how it's calculated, where it misleads, and how creative choices move it
• Comfort leading paid social creative, including testing structure, variant strategy, and reading performance data to decide what to make next
• Deep native understanding of TikTok, Instagram Reels, and YouTube Shorts format conventions, not as a viewer but as someone who has shipped against them
• Experience in health, wellness, beverage, supplement, or consumer categories is highly beneficial; familiarity with claims and regulatory constraints is a strong advantage
• Portfolio or case studies showing creator campaigns you led and what they returned
• Excellent communication skills and the ability to operate independently in a remote, fast-moving environment
• We don't believe in degrees, only experience