Senior Events & Trade Association Marketing Manager

Durham, NC (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end event portfolio with a focus on ROI, on-site leadership, and cross-functional alignment to pipeline goals.

  • Own events lifecycle from strategy to post-event ROI, with on-site leadership and vendor negotiations.
  • Own budgets, forecasting, and Salesforce ROI reporting to connect events to pipeline.
  • Collaborate with Sales, Partnerships, and Brand to align event strategy with revenue and brand goals.

Job Description

Responsibilities

  • Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
  • Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
  • Define clear KPIs and success metrics for each event and proactively optimize toward them
  • Evaluate performance and make data-driven recommendations to improve portfolio impact
  • Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
  • Own individual event budgets from forecasting through reconciliation
  • Track and manage expenses with precision and transparency
  • Negotiate vendor and partner contracts to maximize value and control costs
  • Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
  • Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing

Requirements

  • 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
  • Proven ability to own events end-to-end with minimal oversight
  • Demonstrated experience managing budgets and vendor negotiations
  • Strong expertise in event logistics, freight coordination, and on-site execution
  • Proficiency in Salesforce for lead tracking and ROI reporting
  • Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace
  • Experience working with event vendors such as Freeman
  • Exceptional organizational skills and attention to detail
  • Ability to manage multiple complex projects simultaneously without sacrificing quality
  • Strong communication and cross-functional collaboration skills

Benefits

  • Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
  • Flexible Spending Account and Dependant Care Account
  • Company-paid Life insurance, STD and LTD
  • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
  • 401(k) with up to 3% employer match and NO vesting period
  • Flexible PTO policy
  • 10 company holidays
  • Parental Leave
  • Paid Time Off for Volunteering
  • Employee Reimbursement Program to use for well-being, technology and/or professional development

ServiceTrade

4.4 Glassdoor

ServiceTrade is a best-in-class field service management platform that helps commercial service contractors achieve scalable growth by maximizing technician performance, streamlining operations, and delivering digital-first experiences that win and delight customers.

Founded in 2012
Durham, North Carolina, USA
225 employees (14 in marketing)
85% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
561.8K
Monthly Google Ads Budget
$44.2K
Traffic Source Mix
Search
14.4%
Direct
80.3%
Referral
4.4%
Social
0.2%
Paid
0.7%

Headcount Trend

Current headcount: ~229

Marketing Team

Marketing Team Size
11 (5% of company)
Median Career Experience
18.5 years
Median Tenure
2.3 years

Funding

Total Funding
$119.8M
Last Raise
Private Equity, 4 years ago

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