Responsibilities

• Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
• Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
• Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality.
• Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies.
• Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale.
• Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
• Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence

Requirements

• 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry
• A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows
• Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot
• Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts)
• Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels
• Ability to travel up to 30% within the region to ensure on-site success

Preferred

• Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.
• Data-Driven: You love diving into Looker dashboards to find the "why" behind event performance.
• Have a Sense of Humor: We take our mission seriously, but not ourselves—bringing a positive, collaborative energy to the team is essential.
• Can Keep a Room Awake: You know how to build presentations and experiences that capture attention and keep people talking.

Benefits

• Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
• Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
• Health benefits, employee assistance plans, and annual wellness allowance
• Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances