Senior Event Marketing Manager

Mountain View, CA (Hybrid)

$142K/yr – $175K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own Treasure AI’s global events program, from strategy to on-site delivery and post-event impact, driving pipeline, brand equity, and partner engagement.

  • Strategy and execution: Define objectives, audiences, and success metrics for events aligned with demand gen and GTM priorities.
  • Cross-functional leadership: Lead planning with Growth, GTM, and Product; manage budgets, vendors, and contracts; integrate AI-powered experiences at booths and sessions.
  • Measurement and pipeline influence: Model attendee personas, forecast ROI, track event-influenced pipeline, and translate learnings into actions.

Job Description

Own Treasure AI’s global events program, from strategy and budgeting to on-site delivery and post-event impact, driving pipeline, brand equity, and partner engagement.

  • Responsibilities: Develop and execute an annual events strategy aligned to business goals, demand generation priorities, and key industry moments.
  • Responsibilities: Define clear objectives, audience targeting, and success metrics for each event, ensuring alignment with overall marketing and sales priorities.
  • Responsibilities: Partner with the Growth, GTM, and Product teams to identify event opportunities that drive awareness, engagement, and pipeline growth.
  • Responsibilities: Manage the full event lifecycle including concept, planning, budgeting, creative, logistics, measurement, and post-event follow-up.
  • Responsibilities: Leverage predictive AI and historical event data to model attendee persona, optimize session scheduling, and forecast event-driven pipeline growth.
  • Responsibilities: Lead strategy and execution for Treasure AI’s owned events (e.g., Agentic World) and major industry sponsorships (e.g., AWS re:Invent, Brandweek, NRF).
  • Responsibilities: Manage booth design, speaking sessions, and on-site engagement to ensure a cohesive brand experience and maximize ROI.
  • Responsibilities: Oversee relationships with event organizers, agencies, vendors, and production partners to ensure seamless, high-quality delivery.
  • Responsibilities: Integrate AI-powered experiences, interactive demos, or conversational workspace tools into physical booths to scale on-site engagement.
  • Responsibilities: Plan and execute high-impact field events, including executive dinners, roundtables, and invite-only customer experiences.
  • Requirements: 7+ years of experience in B2B event management, field marketing, or experiential marketing for a technology or SaaS company.
  • Requirements: Proven success managing large-scale conferences, partner events, and executive experiences.
  • Requirements: Exceptional project management and organizational skills with a strong attention to detail.
  • Requirements: Excellent collaboration and communication skills; able to align multiple stakeholders and manage expectations.
  • Requirements: Experience working with marketing automation, CRM, and event management tools (e.g., Marketo, Hubspot, Cvent, Asana).
  • Requirements: Strong understanding of lead generation, pipeline attribution, and event ROI measurement.
  • Requirements: Ability to manage budgets, negotiate contracts, and handle multiple projects simultaneously.
  • Requirements: Comfortable working in a fast-paced, high-growth environment with shifting priorities.
  • Requirements: Experience leveraging AI tools and automation platforms to streamline event planning, campaign workflows, attendee engagement, and post-event reporting.
  • Requirements: Familiarity with AI-driven marketing and personalization strategies, including audience segmentation, predictive targeting, and conversational experiences.
  • Preferred: Experience leveraging AI tools and automation platforms to streamline event planning, campaign workflows, attendee engagement, and post-event reporting
  • Preferred: Familiarity with AI-driven marketing and personalization strategies, including audience segmentation, predictive targeting, and conversational experiences
  • Preferred: Ability to use AI-enabled insights and analytics to optimize event performance, lead quality, pipeline influence, and customer engagement
  • Benefits: Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
  • Benefits: Competitive compensation packages
  • Benefits: Company paid life insurance 3x salary
  • Benefits: Company paid short- and long-term disability coverage
  • Benefits: Retirement planning (401K) with 4% company match
  • Benefits: Restricted Stock Units (RSU)
  • Benefits: Flexible Time Off (FTO)
  • Benefits: Up to 26 weeks paid parental leave including a post-partum night nurse
  • Benefits: Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit
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Treasure AI

2.8 Glassdoor

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust.Join hundreds of global leaders at CDP World (cdpworld.com), the forum where data meets intelligence, in Las Vegas on October 28–29.

Founded in 2011
Mountain View, California, USA
501 employees (40 in marketing)
40% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
111.5K
Monthly Google Ads Budget
$36.2K
Traffic Source Mix
Search
43.4%
Direct
44.7%
Referral
8.8%
Social
2.1%
Paid
0.9%

Headcount Trend

Current headcount: ~502

Marketing Team

Marketing Team Size
29 (6% of company)
Median Career Experience
15.5 years
Median Tenure
3.8 years

Funding

Total Funding
$288.1M
Last Raise
$234M
Series Unknown, 4 years ago

Funding History

  • Nov 2021
    Venture Round • $234M
  • Nov 2016
    Series C • $25M
  • Aug 2015
    Venture Round • $6M

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