Responsibilities

• Develop and execute an annual events strategy aligned to business goals, demand generation priorities, and key industry moments.
• Define clear objectives, audience targeting, and success metrics for each event, ensuring alignment with overall marketing and sales priorities.
• Partner with the Growth, GTM, and Product teams to identify event opportunities that drive awareness, engagement, and pipeline growth.
• Manage the full event lifecycle including concept, planning, budgeting, creative, logistics, measurement, and post-event follow-up.
• Leverage predictive AI and historical event data to model attendee persona, optimize session scheduling, and forecast event-driven pipeline growth.
• Lead strategy and execution for Treasure AI’s owned events (e.g., Agentic World) and major industry sponsorships (e.g., AWS re:Invent, Brandweek, NRF).
• Manage booth design, speaking sessions, and on-site engagement to ensure a cohesive brand experience and maximize ROI.
• Oversee relationships with event organizers, agencies, vendors, and production partners to ensure seamless, high-quality delivery.
• Integrate AI-powered experiences, interactive demos, or conversational workspace tools into physical booths to scale on-site engagement.
• Plan and execute high-impact field events, including executive dinners, roundtables, and invite-only customer experiences.