Responsibilities

• Own end-to-end execution of Assort's presence at industry conferences annually, across our 20+ served verticals.
• Lead logistics for trade show booths, from vendor selection and booth design to staffing plans, demos and onsite coordination.
• Build and manage Assort's owned event program, including executive dinners, customer roundtables and roadshows.
• Partner closely with Sales and SDR teams to design pre event outreach campaigns that drive booth traffic and meeting bookings.
• Build the post event report: meetings held, pipeline sourced, cost per opportunity, and learnings for next time.
• Track and report on event ROI, meetings sourced, pipeline influenced, CAC contribution — and use data to inform the event calendar each quarter.
• Develop post event follow up playbooks to ensure leads are captured, enriched, and routed promptly into pipeline.
• Manage event budgets with rigor, negotiating contracts with venues, AV vendors, swag suppliers, and sponsorship packages.
• Collaborate with Brand and Content to ensure consistent messaging, collateral quality, and visual identity across all event touchpoints.
• Identify emerging conferences and community events aligned to our specialty expansion roadmap and evaluate sponsorship opportunities.