Responsibilities

• Lead eRetail activations and Digital Shelf excellence across priority online retailers for Pierre Fabre USA dermo-cosmetics brands.
• Own end-to-end digital shelf presence from content deployment and syndication to retail media execution in collaboration with KAMs, Ecommerce Head, Media, Marketing, and Trade teams.
• Develop and execute integrated digital shelf and retail media strategies to boost visibility, conversion, and sales across key eRetail partners.
• Digital Shelf Excellence: Content optimization, availability, ratings & reviews, and search optimization following global guidelines.
• Digital Shelf Improvement Plan: Create market plans and track performance with Ecommerce Head and KAMs.
• Coordinate with global teams to leverage digital shelf tracking tools and ensure minimum CARS score.
• Work with local media/eCommerce agency to ensure excellence in eRetail content and retail media execution.
• Hands-on content deployment and updates in retailer/vendor portals, ensuring PDPs, enhanced content, images, copy, and product attributes are published accurately and timely.
• Manage content syndication workflows to distribute approved product content across priority eRetail partners.
• Adapt product content and templates for retailer-specific requirements while maintaining brand consistency.
• Launch readiness: Ensure new pages and assets go live ahead of launches and campaigns.
• Amazon Storefront/brand store updates, merchandising, testing, and optimization to support conversion and storytelling.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communication; Master’s and/or certifications in eCommerce or analytics are a plus.
• 5+ years in digital marketing, eCommerce, trade marketing, media, or performance marketing.
• Hands-on experience with digital shelf operations, retail media, content management, and PDP optimization for online retailers.
• Experience working with eCommerce teams, KAMs, or brand teams.
• Experience in FMCG, Consumer Health, Beauty, or Pharma is a strong plus.
• Proficiency with tools like eStoreCheck, Syndigo, Helium, Panoramata, SimilarWeb, plus strong Excel/Google Sheets and PowerPoint/Slides skills.

Preferred

• Master’s degree and/or certifications in eCommerce, performance marketing, or analytics are a plus.
• Experience in FMCG, Consumer Health, Beauty, or Pharma is a strong plus.
• Proficiency with tools such as eStoreCheck, Syndigo, Helium, Panoramata, SimilarWeb, or similar platforms; strong Excel/Google Sheets and PowerPoint/Google Slides skills.

Benefits

• Comprehensive benefits package including medical, dental, vision, 401(k), PTO, holidays, and parental leave.
• Employee discounts, professional development opportunities, and access to wellness programs.