Responsibilities

• Drive Learner Activation and Engagement: - Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion. - Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale.
• Tailor Campaigns for Corporate Clients: - Align lifecycle strategies with client business objectives and employee needs. - Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels - Drive results that align with the desired business impact for Pathstream partners and inspire program growth.
• Collaborate on Product-Led Growth: - Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey. - Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.
• Optimize Campaigns: - Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience. - Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.
• Refine Messaging: - Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges. - Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio.
• Scale Engagement Efforts: - Develop scalable systems and processes to support learner engagement while maintaining personalization and quality. - Contribute to product experiments and bring actionable insights to broader marketing strategies.

Benefits

• Comprehensive benefits package
• 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
• Flexible spending account (health)
• Employee Assistance Program (mental health, financial health, legal support, and more)
• Free access to wellbeing apps like Ginger and Headspace
• Flexible paid time off and 13 paid holidays
• Generous paid parental leave
• Short and long-term disability insurance (100% company paid)
• Annual professional development budget
• Company-provided laptop