Responsibilities

• Employment Marketing Strategy
• Develop and lead Rosendin's Employment Marketing strategy to support enterprise hiring needs across craft, field leadership, corporate, and emerging technical roles.
• Translate workforce plans and hiring forecasts into targeted talent attraction strategies.
• Build a scalable framework for employer brand positioning, EVP messaging, and talent storytelling.
• Improve speed and efficiency of hiring funnels by aligning marketing strategies to business hiring priorities.
• Brand & Messaging Leadership
• Own Rosendin's employer brand positioning across candidate-facing channels.
• Develop messaging frameworks, job description standards, and storytelling assets that strengthen Rosendin's employment brand.
• Partner with Corporate Marketing to ensure alignment between customer brand and employment brand.
• Channel & Campaign Management
• Lead strategy and execution across a balanced employment marketing media mix including Owned Channels, Earned Channels, and Paid Channels
• Content & Creative Development
• Lead the creation of authentic employee stories, project highlights, and culture-driven content.
• Partner with internal teams to produce compelling creative assets
• Ensure consistency and quality across all candidate-facing materials.
• Partner with Candidate Experience, Recruiting Operations, and HR teams to ensure brand promises align with the actual experiences of employees and candidates.
• Measurement & Analytics
• Build and maintain reporting frameworks to measure employment marketing performance and business outcomes.
• Brand awareness and candidate intent
• Provide strategic insights to Talent Acquisition and HR leadership to continuously improve hiring outcomes.

Requirements

• 6 - 10 years of experience in employment marketing, employer branding, recruiting marketing, or related talent attraction functions
• Bachelor's Degree preferred
• Could be a combination of education, training, or relevant experience
• Up to 20% travel
• Experience developing and executing multi-channel marketing strategies
• Strong understanding of talent acquisition processes and recruiting operations
• Demonstrated ability to translate business hiring needs into marketing strategies
• Experience with Vendor Management
• Experience using analytics to measure marketing performance and optimize Programs

Benefits

• ESOP - Employee Stock Ownership
• 401 K
• Annual bonus program based upon performance, profitability, and achievement
• 17 PTO days per year plus 10 paid holidays
• Medical, Dental, Vision Insurance
• Term Life, AD&D Insurance, and Voluntary Life Insurance
• Disability Income Protection Insurance
• Pre-tax Flexible Spending Plans (Health and Dependent Care)
• Charitable Giving Match with our Rosendin Foundation