Responsibilities

• Create high-quality long-form content for consumer brand clients, including thought leadership articles, bylines, blog posts, executive LinkedIn articles, op-eds, speeches, newsletters, reports, white papers, case studies, campaign narratives, press materials, Q&As, and briefing documents.
• Fluent in short-form copy skills as well, including attention grabbing headlines, taglines, social copy, key messages, captions, talking points, email copy, and promotional language, and translate key ideas into longer-form content.
• Translate client business priorities, cultural trends, audience insights, research, interviews, and campaign ideas into clear, ownable narratives that connect to broader brand stories and measurable communications goals.
• Partner with Brand Experience account leads to understand client objectives, category dynamics, consumer behaviors, competitive context, and the cultural moments shaping food, wellness, lifestyle, CPG, retail, parenting, and adjacent categories.
• Develop content that make brand stories feel timely, useful, relevant, media-worthy, and shareable across earned, owned, social, executive, and internal channels.
• Write in distinct brand and executive voices, adapting tone, structure, level of detail, and message for different audiences, formats, channels, and stakeholder needs.
• Conduct research, interviews, trend scans, competitive reviews, and source gathering to build credible, well-supported content and sharpen strategic recommendations.
• Collaborate closely with media, creative, strategy, social, influencer, analytics, and account teams so writing supports the larger campaign idea and ladders up to client priorities.
• Bring proactive story ideas, content recommendations, editorial opportunities, and strategic pivots to client and internal teams, especially when the news cycle or cultural conversation shifts.
• Edit and elevate content drafted by others, strengthening structure, clarity, voice, accuracy, headlines, openings, transitions, message pull-through, and overall readability.

Requirements

• Approximately 8+ years of experience in writing, content strategy, journalism, public relations, marketing communications, editorial, or a related field with experience in consumer, brand, CPG and QSR. Agency experience is strongly preferred
• Bachelor’s degree in advertising, communications, public relations, marketing, or a related field preferred
• A portfolio of strong long-form writing samples, ideally including thought leadership, bylines, blog posts, executive communications, speeches, reports, case studies, white papers, or feature-style brand storytelling
• Experience writing for consumer brands or categories such as food, wellness, lifestyle, parenting, retail, CPG, QSR, consumer tech, or other fast-moving consumer sectors
• You can quickly understand a client's business, audience, voice, category, and communications goals, then translate that understanding into content that feels strategic and human.
• You are a strong interviewer and researcher who knows how to find the story, pressure-test the angle, synthesize information, and build a clear argument without overcomplicating the work.
• You have excellent editing instincts and can improve copy for clarity, structure, tone, flow, precision, and impact while preserving the intended voice.
• You are tapped into trends, communities, and cultural moments, and you know how to turn emerging conversations into timely, ownable content ideas.
• You are comfortable writing across channels and formats, from polished long-form pieces to headlines, social copy, messaging, press materials, and campaign language.
• You are collaborative, curious, and proactive, with the confidence to share a point of view, ask smart questions, and help teams push ideas beyond the expected.

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Workplace flexibility
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• On-site and off-site social gatherings
• The anticipated salary range for this position, at the time of posting, is $120,000 - $140,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.