Responsibilities

• Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
• Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
• Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
• Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one
• Develop and maintain the AMER customer story pipeline in collaboration with sales and business development — identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
• Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
• Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings
• Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
• Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
• Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability
• Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
• Develop programs that mobilize influential voices to amplify Mirakl's market presence organically
• Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)

Requirements

• 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
• Proven track record of building relationships at scale — with customers, partners, or communities — and turning those relationships into measurable business impact
• Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
• Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
• Excellent written and verbal communication — you can write a compelling customer brief as easily as you can run an executive prep session
• Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
• Experience in SaaS, marketplace, or e-commerce technology is a strong plus
• Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus

Preferred

• Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
• Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus
• Experience in SaaS, marketplace, or e-commerce technology is a strong plus

Benefits

• health, dental
• 401(k) match plan
• commuter
• PTO