Responsibilities

• Design and build a rigorous measurement framework for brand and upper-funnel marketing investment at AWS
• Develop econometric models to estimate the causal impact of brand awareness on customer preferences, acquisition costs, and revenue
• Quantify the optimal level of brand investment and the returns relative to other marketing channels
• Connect upper-funnel brand metrics (e.g., aided/unaided awareness, consideration, salience) to downstream business outcomes including revenue and customer lifetime value
• Apply causal inference methods suited to long-horizon, slow-moving brand effects — distinguishing these from the shorter feedback loops of performance marketing
• Partner with marketing leaders, finance, and strategy teams to translate findings into actionable investment recommendations
• Consult with business stakeholders to frame brand investment tradeoffs and communicate results with clarity and credibility
• Stay current on brand measurement literature and bring best practices from academia, consulting, and industry into AWS's approach
• Collaborate with data scientists and engineers to operationalize models and integrate brand measurement into existing marketing science products

Requirements

• PhD in economics or equivalent

Preferred

• Experience in analytics and applied economics
• Experience in developing and executing an analytic vision to solve business-relevant problems
• Experience in building statistical models using R, Python, STATA, or a related software
• Experience in industry, consulting, government or academic research
• Experience managing and measuring marketing performance in various channels
• Experience presenting to senior leadership
• Knowledge of modern machine learning methods and their integration with econometric approaches

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits