Responsibilities

• Own the full ecommerce P&L including revenue growth, profitability, conversion, traffic, and operational performance metrics.
• Develop and execute ecommerce growth strategies aligned with organizational priorities and customer needs.
• Monitor and analyze key ecommerce KPIs including traffic, conversion rate, AOV, ROAS, inventory availability, pricing competitiveness, and customer acquisition.
• Identify performance issues, conduct root cause analysis, and implement corrective actions to improve business results.
• Partner closely with Digital Advertising and Marketing teams to optimize traffic acquisition, campaign performance, and conversion outcomes.
• Collaborate with Pricing and Operations teams to improve product availability, competitiveness, fulfillment, and customer satisfaction.
• Gather and analyze customer feedback, behavioral insights, and site analytics to identify opportunities for improved user experience and conversion.
• Work with internal and external technology resources to prioritize, develop, and implement ecommerce feature enhancements and platform improvements.
• Lead testing and optimization initiatives across merchandising, search, navigation, product content, checkout flow, and customer journey experiences.
• Develop dashboards, reporting, and business reviews to provide visibility into ecommerce performance and strategic initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or related field preferred.
• 5+ years of experience in ecommerce management, digital commerce, or related field.
• Proven experience owning or managing ecommerce business performance and growth initiatives.
• Strong understanding of ecommerce KPIs, conversion optimization, pricing strategy, merchandising, and digital customer acquisition.
• Highly analytical with ability to interpret complex data and translate insights into actionable business strategies.
• Experience working cross-functionally with Marketing, Operations, Pricing, Technology, and Customer Experience teams.
• Familiarity with ecommerce platforms, web analytics tools, and reporting systems.
• Experience leading site optimization, feature enhancement, or digital transformation initiatives preferred.
• Strong communication, organizational, and project management skills.
• Demonstrated ability to think strategically while executing tactically in a fast-paced environment.