Responsibilities

• Own the overall DTC Shopify ecommerce site strategy and revenue growth initiatives
• Drive customer acquisition, retention, and lifetime value improvements
• Lead email marketing strategy, list growth, segmentation, lifecycle marketing, and customer engagement efforts
• Analyze customer behavior, website performance, and conversion funnel metrics to identify growth opportunities
• Improve conversion rates, customer journeys, cart abandonment performance, and onsite engagement
• Drive ecommerce merchandising, promotional strategy, and website optimization initiatives
• Partner with and manage external agencies supporting paid media and digital marketing efforts
• Build KPI reporting, performance dashboards, and executive-level business reviews
• Serve as the internal ecommerce and digital growth subject matter expert
• Influence stakeholders across leadership, operations, marketing, and product functions

Requirements

• Experience leading and growing a DTC ecommerce business
• Strong hands-on experience with email marketing, customer retention, lifecycle marketing, and list growth strategies
• Experience analyzing customer journeys, user behavior, conversion funnels, and website performance
• Exposure to the full digital ecosystem, including:
• Paid Media
• Email Marketing
• SEO
• Analytics & Reporting
• Customer Acquisition
• Customer Retention