Responsibilities

• Collaborate with the Growth Team to develop full-funnel, audience-aware and messaging-aware advertising plans across Google (Search/Shopping/YouTube/PMAX), Amazon/retail media, and social media channels like Meta, TikTok, and others as needed.
• Translate client goals into tactical budget allocations, flighting, and testing roadmaps with clear go/no-go criteria.
• Design “Scenario A/B/C” annual plans based on client goals tied to merchandise mix, seasonality, and expected constraints.
• Keep a pulse of active advertising activities, performance trends, and changes in order to:
• Help adapt to challenges (like ad spend changes, unexpected product sales performance)
• Bring a bigger-picture lens to make sure advertising tactics stay aligned with client goals
• Identify opportunities for growth, performance gains, or new testing
• Maintain a high standard of quality for campaign builds, optimization, and expansions.
• Support our experienced advertising team as a collaborator, reviewer, or just a second set of eyes but ready jump in hands-on when needed.
• Act as a more hands-on collaborator in Google Advertising (campaign architecture, PMAX segmentation strategy, product feed hygiene, oversee GMC monitoring & issue triage, and policy/compliance guardrails)

Requirements

• 5–8+ years in performance media for eCommerce/DTC with direct ownership of spend and targets.
• Proven media planning chops with hands-on experience building and managing campaigns in Meta, Google, and Amazon.
• Strategic thinker with the ability to flow between strategy and tactical execution with ease.
• Strong communicator who can turn numbers into narratives and set expectations with clarity.
• Able to effectively manage clients, proactively solve problems, and both identify and delegate what needs to be done today to achieve tomorrow’s goals.
• Experience managing people or leading small teams.
• Strong data analytics skills and advanced professional experience using Excel/Google Sheets.
• Obsessive about details, QA, and follow-through.
• Comfortable designing tests, reading results (GA4/ads platforms), and making decisive calls.
• Fluent in eCommerce efficiency metrics (contribution margin, TACOS, MER/blended ROAS, LTV:CAC), with the ability to set channel goals that ladder up to total media targets.

Preferred

• Feed management (Feedonomics/DataFeedWatch), GMC troubleshooting, and catalog hygiene.
• Looker Studio/Tableau reporting, Shopify/GA4 event fluency
• Familiarity with retail calendars, launches, and seasonal playbooks.
• Current macOS user (personal or professional use)