Senior Director/Vice President, Patient, HCP, and Payer Marketing at Click Therapeutics | New York, USA | $180K/yr – $280K/yr

Click Therapeutics

Senior Director/Vice President, Patient, HCP, and Payer Marketing

New York, USA (Hybrid)

$180K/yr – $280K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end brand leadership and market access strategy for a pharma/biotech company, aligning HCP/payer messaging, omnichannel campaigns, and payer value narratives.

Oversee brand strategy, including product positioning and promotional messaging across campaigns.
Must-have: 15+ years in pharma/biotech leadership across Market Access, HCP Marketing, and Sales.
Standout: Proven cross-functional leadership with agency partners and payer materials development.

Job Description

Responsibilities

Ownership of a best-in class marketing campaigns, including development of each product’s brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and payers; leverage clinical and economic data to produce high impact collateral for payer and HCP campaigns
Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies
Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience
Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
Oversee the development of the Payer Value Dossier, translating clinical trial outcomes and value propositions into compelling economic arguments for Market Access teams to utilize in securing adoption of national or payer coverage
Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
Collaborate with Medical Affairs on communications strategy and KOL engagement
Manage the brand presence at key congresses
Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)

Requirements

Bachelor’s degree required; MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.
15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across Market Access, HCP Marketing, and Sales.

Preferred

Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)

Benefits

The role includes great benefits and is an excellent wealth-building opportunity at a fast-growing pre-IPO company in a nascent and extremely exciting space.
Competitive Salary with Annual Review | Cash Bonus | Stock Options | 5% 401(k) matching | Medical | Dental | Vision | Life Insurance | Voluntary Benefits | Unlimited PTO | Uber One | Nectar Rewards | One Medical | Fertility Support | Fitness Reimbursement | Bike Membership | Professional Development Stipend | DoorDash and Catered Lunches | Parent Benefits | LinkedIn Learning | Gemini Enterprise Stack | Industrious Workspaces | Commuter Subsidies | Flexible Work Arrangement | Choice of Mac or Windows | Sponsored Company Events | Office Snacks and Beverages | Much More…

Click Therapeutics

3.1 Glassdoor

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital TherapeuticsTM, we deliver accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Our treatments are defined by our commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. We are continuously expanding and refining our shared platform technologies with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. Digital therapeutics under development on our platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, cardiology and immunology. Consistently named a best place to work, we foster an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in our mission to provide patients everywhere access to safe and effective prescription digital therapeutics.NOTE: Fake job advertisements and offers are increasingly appearing on the internet. If you have encountered a job posting or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and report it to the Federal Trade Commission and to recruitment@clicktherapeutics.com.Other than your email address or telephone number, which you may provide via a job application portal, Click Therapeutics will never ask you to provide personally identifiable information about yourself (such as a Social Security Number or Driver’s License Number) via a messaging application.

Founded in 2012

New York, New York, USA

105 employees (6 in marketing)

www.clicktherapeutics.com

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