Senior Director, U.S. Product Public Relations - Neuroscience & Ophthalmology

South San Francisco, CA (On-site)

$197K/yr – $357K/yrSenior Level15+ years expFull time

Posted 3 days ago

Job Summary

Owns US therapy area communications strategy and execution, provides strategic counsel to senior leaders, and leads narrative and market-shaping initiatives to create conditions for portfolio and launch success across integrated channels.

  • Sets overarching communications priorities and milestone support
  • Leads a high-performing, forward-looking communications team
  • Shapes external narratives and stakeholder engagement across media, patients, HCPs and policymakers

Job Description

Responsibilities

  • Therapy area leadership: Owns communications for assigned U.S. therapy area(s), setting overarching strategy, establishing priorities and ensuring high-quality execution of integrated communications plans.
  • Strategic business counsel: Provide strategic counsel to business leaders, bringing a deep understanding of external audiences, market dynamics and emerging trends to inform critical business decisions.
  • Narrative & market shaping: Develop and lead long-term narrative and market-shaping strategies that build understanding of disease, science and innovation create the external conditions for portfolio and launch success.
  • Integrated communications: Develop integrated communications strategies across earned, owned, shared and paid channels that prepare patients, healthcare professionals, advocacy organizations, policymakers, healthcare decisionmakers and other stakeholders for evolving standards of care.
  • Innovation & future channels: Advance innovative communications approaches that meet patients, HCPs and other audiences where they are, including emerging platforms, creators and new models of engagement. Contribute to Genentech’s visibility and authority in AI-driven search and platforms, ensuring credible scientific and product information is discoverable and accurately represented.
  • Milestones & reputation: Oversee communications for key clinical, regulatory, launch and business milestones. Ensure efforts drive sustained engagement, not one-time awareness. Advise on reputation risks, issues management, and stakeholder concerns.
  • Media & external influence: Lead U.S. media strategy across assigned TA(s) and build sustainable relationships with key reporters, content creators and other external audiences.
  • People & functional leadership: Lead, develop and empower a high-performing team of communications professionals, setting clear priorities and accountability while building capabilities for the future. Serve as an active member of the Product PR leadership team and contribute to strategy and impact across the broader function.
  • Enterprise partnership: Partner with Commercial, Medical, Access, Corporate Communications, Government Affairs, Patient Advocacy and other functions to support successful stakeholder engagement and market readiness.
  • Measurement & stewardship: Use analytics and stakeholder insights to inform strategy and optimize impact. Lead agency partnerships and manage TA budgets by exercising good financial stewardship.

Requirements

  • Bachelor’s degree required, advanced degree preferred.
  • 15+ years of experience in communications, corporate affairs, public relations, public policy, marketing or related fields.
  • Proven success leading communications, stakeholder engagement or market-shaping strategies.
  • Experience partnering with senior leaders and influencing cross-functional decisions.
  • Strong understanding of U.S. healthcare stakeholders, policy, media, patient engagement, and market dynamics.
  • Ability to translate complex scientific, business, and policy issues into clear narratives.
  • Strong strategic thinking, executive presence, communication, and relationship-building skills.
  • Familiarity with AI-enabled communications, stakeholder intelligence, and emerging platforms.
  • Experience using analytics and insights to inform business decisions.
  • Experience managing and developing direct reports.

Benefits

  • This position also qualifies for the benefits detailed at the link provided below.
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Roche

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Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).For more information, please visit https://careers.roche.comRead our community guidelines here: https://www.roche.com/some-guidelines.htm#Roche #Biotechnology #Pharmaceuticals #Diagnostics #Healthcare #PersonalisedHealthcare #GreatPlaceToWork #Innovation

Founded in 1988
Basel, Basel, CHE
103K employees (4,443 in marketing)
85% recommend to a friend
89% CEO approval

Salaries

Posted range

$197K/yr – $357K/yr

Taken straight from the job posting.

See all Roche salaries

Marketing Team

Marketing Team Size
3,442 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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Post IPO Equity, 4 years ago

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$4K
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47.3%
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36.5%
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1.2%

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