Responsibilities

• Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
• Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
• Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
• Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
• Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.
• Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
• Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
• Ensure that all marketing activities conform to company guidelines and local laws.
• Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.
• Contribute to the development of the annual operating plan and supervise and manage Vendors to the approved promotional budget.

Requirements

• BA/BS degree required, MA/MS/MBA or other advanced degree preferred
• BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).
• 5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred.
• 5 + years of people management experience.
• Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.
• Experience creating a DTC TV strategy and execution.
• Experience in highly competitive markets.
• Strong team player who can incorporate input from others and can generate consensus through inclusion.
• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral and written communication skills.
• Proven ability to grow and develop others.

Preferred

• Experience working in CLL is preferred (mentioned under Qualifications)
• Strong team player who can incorporate input from others and can generate consensus through inclusion.

Benefits

• The benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.