Responsibilities

• Owns the U.S. brand strategy for launch defining positioning, segmentation, messaging and metrics to drive differentiated commercial performance
• Leads development and execution of a comprehensive, cross-functional brand planning process, aligning marketing, medical affairs, market access, sales, regulatory, and analytics to ensure a coordinated and successful launch
• Applies deep understanding of the neuropsychiatric treatment landscape, including disease burden, patient heterogeneity, stigma, and care delivery dynamics, to shape innovative HCP and patient engagement strategies
• Anticipates and responds to market trends, competitive dynamics, and evolving treatment paradigms, proactively adjusting strategy to maximize brand potential and long-term growth
• Drives the design and execution of innovative pre-launch and launch programs, including personal, non-personal, and peer-to-peer education, tailored to psychiatrists, community providers, patients, and care partners
• Partners with commercial analytics to translate market insights, patient flows, and prescriber behavior into actionable strategies that inform pre-launch planning and optimize launch performance
• Serves as the commercial lead for the brand, influencing senior leadership decisions on strategy, investment, and prioritization while aligning stakeholders on key trade-offs and resource allocation
• Represents the brand in governance forums, including promotional review, ensuring strategic consistency, regulatory compliance, and alignment with corporate standards
• Builds and maintains relationships with key external stakeholders, including thought leaders, advocacy organizations and local/national organizations as needed to grow industry awareness
• Owns the brand operating budget and investment strategy, optimizing resource allocation and managing external agencies to ensure executional excellence and return on investment

Requirements

• BS/BA degree in scientific or business discipline with 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
• Master’s/MBA with 13+ years, OR
• PhD with 10+ years and strong commercial leadership experience
• Proven track record of leading U.S. brand strategy and launch execution, ideally in neuroscience, psychiatry, or specialty therapeutics
• Deep understanding of HCP and patient dynamics in mental health, including treatment complexity, access challenges, and patient engagement considerations preferred
• Demonstrated ability to translate market insights into actionable brand strategies that drive adoption and growth
• Experience influencing senior leadership and leading cross-functional teams in a matrixed organization
• Strong leadership capability, including experience building and developing high-performing teams
• Experience managing external agencies and omnichannel marketing strategies
• Excellent communication, executive presence, and stakeholder management skills

Preferred

• Deep understanding of HCP and patient dynamics in mental health, including treatment complexity, access challenges, and patient engagement considerations preferred

Benefits

• Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.