Responsibilities

• Brand Strategy: Strengthen DWIW's positioning, identity, and cultural relevance.
• Marketing Strategy: Develop strategies around music releases, artists, live experiences, collaborations, and projects.
• Audience Growth: Develop ways to acquire new audiences and convert casual viewers/listeners into returning fans.
• Campaign Development: Build rollouts that feel like moments rather than disconnected posts.
• Hooks & Storytelling: Develop strong entry points that capture attention without sacrificing the identity of the brand.
• Content Strategy: Develop content pillars, recurring concepts, and platform-specific strategies across TikTok, Instagram, YouTube, and other relevant platforms.
• Community Building: Help strengthen the relationship between DWIW and its audience.
• Research & Analytics: Analyze performance, competitors, cultural trends, audience behavior, PR opportunities, and partnerships to identify what we should do next.

Requirements

• 1–3 years of relevant experience.
• Understand branding, marketing, culture, and internet behavior
• Know the difference between getting attention and building a brand
• Understand audience psychology and why people become invested in brands and communities
• Think creatively AND strategically
• Have strong instincts for storytelling, positioning, and hooks
• Understand TikTok, Instagram, YouTube, and emerging digital culture
• Be comfortable analyzing performance and adapting strategy
• Bring ideas to the table rather than waiting for instructions
• Be willing to challenge an idea when you see a stronger direction

Preferred

• Experience in music, entertainment, fashion, media, creative agencies, creator-led companies, or culture-driven brands is preferred.