Senior Director of Trade Marketing (Hybrid)

Los Angeles, CA (Hybrid)

$190K/yr – $200K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Own the trade marketing funnel from strategy to field execution, translating brand plans into salon priorities, enabling sales through programs, and measuring ROI across roadshows, loyalty initiatives, and promotions.

Lead cross-functional partnerships with Sales and Brand Marketing
Design and scale trade, field, or salon marketing programs with ROI tracking
Build KPI framework and oversee roadshows, POP, and in-salon activations

Job Description

Responsibilities

Commercialization: Own commercialization of marketing plans and in-salon execution in partnership with Sales
Strategy translation: Translate brand and marketing strategies into key salon business priorities
Sales enablement: Support commercial plans that enable Sales teams to win in key salons and chains
Salon Presence: Manage the retail interface to support in-salon execution
Promotion analytics: Track promotion efficiency and brand-level ROI / cost-per-event analysis
KPI tracking: Integrate a robust KPI tracking mechanism across all trade programs
Market activation: Create roadshows for big cities and priority markets

Requirements

Proven experience building or scaling a trade marketing, field marketing, or channel marketing function, ideally in salon, beauty, or CPG
Track record designing loyalty, ambassador, or influencer-style programs with measurable ROI
Strong cross-functional leadership, able to partner with Sales and Brand Marketing without formal authority over either
Experience hiring and standing up a new team from a defined headcount plan
Comfort operating in both strategy (annual planning, vision-setting) and execution (roadshows, POP catalogs, events, salon-level rollout)

Benefits

Base pay of $190,000+ with additional 20% annual bonus
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!

Beauty Industry Group

3.5 Glassdoor

Beauty Industry Group, (BIG) is a holding company that owns and operates businesses uniquely poised for success in the beauty industry. BIG products are sold and distributed across the globe with offices in China, Australia, Germany, England and throughout North America.BIG's mission is to Inspire Confidence - we seek to do that not only through our products but also through our more than 500 team members that work hard to deliver true beauty each and every day.

Founded in 2004

Salt Lake City, Utah, USA

677 employees

beautyindustrygroup.com

58% recommend to a friend

81% CEO approval