Senior Director of Trade Marketing (Hybrid)

Los Angeles, CA (Hybrid)

$190K/yr – $200K/yrSenior LevelFull time

Posted 8 days ago

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Job Summary

You will own end-to-end trade marketing for salon channels, turning brand strategies into in-salon execution, enabling Sales in key salons and chains, and driving activation, analytics, and KPI tracking across market programs.

Own commercialization of marketing plans and in-salon execution in partnership with Sales
Translate brand strategies into salon priorities and roadshows
Build and lead cross-functional programs with measurable ROI

Job Description

Responsibilities

Commercialization: Own commercialization of marketing plans and in-salon execution in partnership with Sales
Strategy translation: Translate brand and marketing strategies into key salon business priorities
Sales enablement: Support commercial plans that enable Sales teams to win in key salons and chains
Salon Presence: Manage the retail interface to support in-salon execution
Promotion analytics: Track promotion efficiency and brand-level ROI / cost-per-event analysis
KPI tracking: Integrate a robust KPI tracking mechanism across all trade programs
Market activation: Create roadshows for big cities and priority markets

Requirements

Proven experience building or scaling a trade marketing, field marketing, or channel marketing function, ideally in salon, beauty, or CPG
Track record designing loyalty, ambassador, or influencer-style programs with measurable ROI
Strong cross-functional leadership, able to partner with Sales and Brand Marketing without formal authority over either
Experience hiring and standing up a new team from a defined headcount plan
Comfort operating in both strategy (annual planning, vision-setting) and execution (roadshows, POP catalogs, events, salon-level rollout)

Benefits

Base pay of $190,000+ with additional 20% annual bonus
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!

Beauty Industry Group

3.5 Glassdoor

Beauty Industry Group, (BIG) is a holding company that owns and operates businesses uniquely poised for success in the beauty industry. BIG products are sold and distributed across the globe with offices in China, Australia, Germany, England and throughout North America.BIG's mission is to Inspire Confidence - we seek to do that not only through our products but also through our more than 500 team members that work hard to deliver true beauty each and every day.

Founded in 2004

Salt Lake City, Utah, USA

677 employees

beautyindustrygroup.com

58% recommend to a friend

81% CEO approval