Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
4 hrs ago
Senior Director, Strategic Insights
Chicago, IL (Hybrid)
$170K/yr – $195K/yrSenior LevelFull time
Posted 2 months ago
Job Description
Responsibilities
- Develop DAC's enterprise Strategic Insights roadmap supporting long-term growth.
- Serve as a trusted advisor on customer behavior, market dynamics, competitive positioning, and industry disruption.
- Translate business priorities into an integrated research, insights, and strategy agenda.
- Transform complex research into clear stories that inspire confident business decisions.
- Lead the design and execution of qualitative and quantitative research programs.
- Develop deep understanding of consumer motivations, unmet needs, and decision journeys.
- Guide the application of advanced analytics, behavioral science, AI, and research methodologies to generate meaningful strategic insights.
- Integrate multiple sources of research and data into compelling business narratives and recommendations.
- Partner with Business Development and Executive Leadership on strategic pitches, RFPs, and growth initiatives.
- Lead the insights components of new business opportunities.
Requirements
- 15+ years in Strategic Insights, Consumer Insights, Market Research, Strategy, or related disciplines.
- 8+ years leading geographically distributed, high-performing cross-functional teams.
- Demonstrated success influencing executive leadership and enterprise strategy.
- Experience supporting agency new business development and executive client relationships.
- Proven ability to translate customer understanding into measurable business growth.
- Bachelor's degree in Business, Marketing, Economics, Psychology, Statistics, Data Science, or related field.
Preferred
- Expertise in qualitative and quantitative research methodologies.
- Strong understanding of consumer behavior, behavioral science, and human-centered design.
- Experience applying analytics, AI, and visualization tools in support of strategic decision-making.
- Outstanding executive communication, storytelling, facilitation, and presentation skills.
- Ability to influence across functions without direct authority and build strong collaborative relationships.
Benefits
- Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
- Competitive Benefits:
- Competitive salary and comprehensive health benefits.
- Generous PTO, wellness initiatives and parental leave.
- Retirement saving plans.
- Opportunities for continued learning and professional development.
- A supportive, collaborative, and casual work environment.
DAC
Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success.We thrive in the evolving media environment, building on our core strengths while continuously seeking new, groundbreaking methods to serve our clients better. We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services, including paid media, SEO, content strategy, local presence management, reputation management, and data analytics. Our team of high-quality, knowledgeable professionals works in an integrated environment, leveraging unique expertise and technology to deliver powerful outcomes.Our mission is to delight our clients with the development and delivery of top-tier solutions across all our services. At DAC, we partner with you to achieve exceptional success, driven by our dedication to your goals.
Salaries
Posted range
$170K/yr – $195K/yr
Taken straight from the job posting.
The middle of this range ($183K) is 52% above the median base salary for Marketing Director roles in the United States ($120K).
Marketing Director median pay in the United States
Most pay falls between $90K and $152K. Based on 326 salaries.
Links
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