Senior Director, Strategic Communications & External Relations

District of Columbia, USA (Hybrid)

$140K/yr – $160K/yrSenior Level10+ years expPart time

Posted 2 months ago

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Job Summary

Own broad strategic communications for an association, aligning external relations, media partnerships, executive messaging, and internal communications to ensure a consistent presidential voice and unified brand narrative.

  • External Relations & Media: shape and coordinate PR/media strategies with agencies and subject-matter experts.
  • Executive Communications: craft the president’s messages, speeches, and presentations for events and regular updates.
  • Internal & Board Communications: support staff communications, annual reporting, and board-facing remarks to maintain alignment across teams.

Job Description

Own broad strategic communications for NAIS, aligning external affairs, media partnerships, and executive messaging to advance the president’s narratives and the association’s brand.

  • External Relations, PR, and Media: Manages external PR/media agency or consultants to develop PR/media plans aligned to the NAIS brand strategy and strategic communication goals and objectives.
  • Serves as liaison to external PR/media agencies in executing media strategies and facilitating incoming media requests by coordinating with NAIS subject matter experts, providing research, information, and statistics, drafting responses, and engaging additional resources as needed.
  • Working with external agencies, develops talking points for the president and/or NAIS leaders in advance of media interviews.
  • Executive Communications: Works collaboratively to shape and execute the president’s communications strategy, maintaining the president’s voice/tone/key messages as part of the overall organizational communications and brand strategy.
  • In conjunction with the president and the editorial director, plans and aids in the production of regular written communications and content for the president, including regular communications with the membership, blogs, articles, etc. Works with president and media team to establish schedules and oversee the proofing/production/delivery of final product.
  • Collaborating with the president, develops speeches, talking points, and presentation materials for the president’s appearances at NAIS conferences and events.
  • In collaboration with marketing and membership teams oversees the development of and reviews the Annual Report.
  • Supports board communications by helping produce the president’s reports to the board and preparing remarks for the board chair and senior leaders as needed.
  • Coordinates presidential messaging for new NAIS initiatives, research, and services to ensure consistency with external audiences.
  • Provides onsite support at NAIS’s national events, assisting with speaker preparation, stage management, and presentation execution.
  • Internal Communications: Collaborates with the COO and HR Team, helping communicate with the staff about key organizational initiatives. This could include messaging and materials related to staff orientation, internal goal setting, employee culture, etc.
  • Other Duties and Responsibilities: Leads and manages relationships with external partners and agencies to execute communications strategy, and may also manage and develop a small internal team, providing direction, prioritization, and coaching to support organizational goals.
  • Assumes other duties and responsibilities as assigned.
NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS logo

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

The National Association of Independent Schools (NAIS) provides services to more than 1,700 schools and associations of schools in the United States and abroad, including 1,500 nonprofit, private K-12 schools in the U.S. that are self-determining in mission and program and are governed by independent boards. NAIS works to empower independent schools and the students they serve.

Founded in 1962
Washington, District of Columbia, USA
597 employees (40 in marketing)

Traffic Signals

Monthly Visitors
290.3K
Monthly Google Ads Budget
$11.3K
Traffic Source Mix
Search
37.5%
Direct
57.6%
Referral
3.5%
Social
1%
Paid
0.2%

Headcount Trend

Current headcount: ~597

Marketing Team

Marketing Team Size
20 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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