NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

Brand · Education Administration Programs

Company overview

The National Association of Independent Schools (NAIS) provides services to more than 1,700 schools and associations of schools in the United States and abroad, including 1,500 nonprofit, private K-12 schools in the U.S. that are self-determining in mission and program and are governed by independent boards. NAIS works to empower independent schools and the students they serve.

Founded in 1962

Washington, District of Columbia, USA

597 employees (40 in marketing)

Salaries

Typical salary range

$140,000 – $160,000

/ yr

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People

Founders

Vivian D

Managing Director, Member Services

Debra W.

Donna Orem

Hiring contacts

Pamela Rutkowski

Pamela Rutkowski

Director of Human Resources

Headcount trend

Company growth over the last 12 months

Headcount +10.4% year over year

Funding

Audience

Monthly website visitors

290.3K

Month over month+10.5%

Quarter over quarter+39.6%

Top sourceDirect (57.6%)

Ad budget per month$11.3K

Average search rank52.2

Traffic source mix

Direct

57.6%

Search

37.5%

Referral

3.5%

Social

1%

Paid referral

0.2%

LinkedIn followers

Follower count and growth

Total followers

63.1K

12-mo growth

+6.4%

Monthly growth

+1.1%

News

Private schools outraged over Treasury’s proposal to deregister them as VAT vendors

Sep 17, 2025 • News24

Organisation for families of independent schools launched

Jun 13, 2025 • independentschoolmanagement.co.uk

EASE vouchers are critical to success of Florida’s independent institutions | Opinion

Mar 31, 2025 • Tallahassee Democrat

Links

Open positions

Director, Advertising, Sponsorships and Partner Programs

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (On-site)

$90K/yr - $110K/yrIn-houseFull-timeDirector/executive7+ years exp.

Email Marketing Manager

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (On-site)

$70K/yr - $85K/yrIn-houseFull-timeSenior level5+ years exp.

Director of Strategic Communications and External Relations

National Association of Independent Schools

USA (On-site)

In-houseFull-timeDirector/executive

Senior Director, Strategic Communications & External Relations

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (Hybrid)

$140K/yr - $160K/yrIn-housePart-timeSenior level10+ years exp.

4 open marketing positions

Director, Advertising, Sponsorships and Partner Programs

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (On-site)

$90K/yr - $110K/yrIn-houseFull-timeDirector/executive7+ years exp.

Email Marketing Manager

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (On-site)

$70K/yr - $85K/yrIn-houseFull-timeSenior level5+ years exp.

Director of Strategic Communications and External Relations

National Association of Independent Schools

USA (On-site)

In-houseFull-timeDirector/executive

Senior Director, Strategic Communications & External Relations

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS

District of Columbia, USA (Hybrid)

$140K/yr - $160K/yrIn-housePart-timeSenior level10+ years exp.