Responsibilities

• Lead the strategic planning, development, execution, and optimization of email marketing and marketing automation campaigns aligned with organizational goals.
• Oversee the configuration, administration, and optimization of enterprise marketing automation and email marketing platform.
• Build and maintain automated workflows, triggered campaigns, lead nurturing journeys, behavioral targeting, and dynamic content experiences.
• Effectively communicate and collaborate with staff, senior leaders, executives, and cross-organizational teams to carry out email campaigns.
• Participate in strategic planning of email marketing campaigns including target audience identification, scheduling and calendar management, and engagement and reengagement strategies.
• Use email and/or marketing automation system to create, edit, and update multiple ongoing campaigns daily.
• Manage the planning, creation, optimization, segmentation strategy, and template setup for email campaigns to ensure strong deliverability, accessibility, brand alignment, visual effectiveness, and consistent rendering across devices and email clients.
• Work with different teams to write and review copy, develop graphics and digital ads, and identify other digital assets to create compelling and engaging communications.
• Manage and maintain the email review process by effectively communicating deadlines, sending reminders, sharing updates, and ensuring timely delivery of all emails.
• Test and review all email campaigns prior to send, including A/B testing, to optimize email open and conversion rates.
• Leverage A/B testing, analytics, and performance reporting to continuously improve engagement, conversion rates, and campaign effectiveness.
• Translate campaign data into actionable insights and strategic recommendations for leadership and internal stakeholders.
• Collaborate with internal technology and data teams to support API integrations, CRM alignment, data synchronization, and marketing automation enhancements.
• Maintain knowledge of emerging digital marketing trends, AI enabled personalization, email marketing best practices, strategies, and industry standards,
• Develop monthly and quarterly reports on campaign metrics, key findings, and other observations.
• Serve as a strategic advisor and resource to internal teams on email marketing strategy, audience engagement, and digital communication effectiveness.