Responsibilities

• Define and lead People Inc.'s enterprise social growth strategy across platforms.
• Partner with brands and stakeholders to identify growth opportunities, optimize content performance, and expand off-platform audience acquisition.
• Lead cross-brand initiatives, experimentation, and platform innovation efforts.
• Establish social best practices, performance benchmarks, and strategic frameworks across the organization.
• Lead, develop, and mentor a team of social strategists and operations coordinators, including management of managers.
• Set team priorities, allocate resources, and ensure strategic support is aligned with business goals.
• Foster a culture of collaboration, innovation, accountability, and continuous learning.
• Own the strategic approach to sponsored social media across the organization.
• Partner with Sales, Marketing, and Ad Solutions teams to align sponsored content with platform best practices and audience insights.
• Develop scalable workflows and operational processes that improve campaign execution and performance.

Requirements

• 10+ years of experience in social media strategy, audience development, digital media, or a related field.
• Significant experience leading high-performing teams and cross-functional stakeholders.
• Proven success driving audience growth and business impact through social platforms.
• Deep expertise in social strategy, analytics, content optimization, and platform ecosystems.
• Experience supporting sponsored social programs and partnering with commercial organizations.
• Strong analytical, operational, and executive communication skills.
• Experience presenting insights and recommendations to senior leadership.
• % Travel Required ( Approximate ): 5%

Benefits

• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.