Responsibilities

• Develop and execute social media strategies across all platforms
• Optimize social media activations for traffic, conversions, and member acquisition
• Analyze and report on social media performance
• Collaborate with cross-functional teams and agencies to improve the social media customer journey
• Summary: The Senior Director of Social Media Strategy is a Player/Coach role – a blend of strategist, content creator, and data analyst, responsible for developing and implementing social media strategies to build brand presence, engage audiences, and drive business growth.
• This person loves digital culture, creating and managing content for social media, and is passionate about engaging in and growing our communities
• This person also ensures consistency with the brand's voice and goals across owned content
• This person is responsible for analyzing data and metrics to optimize activation, measure performance, and adjust tactics for maximum impact
• They will collaborate with the brand teams to align Social Media initiatives with broader business objectives and enhance consumer engagement
• Regularly attend and actively participate in key meetings; actively execute and report on tactics to support brand priorities

Requirements

• Bachelor's degree required, MBA preferred with a focus on digital media technology, journalism, public relations, or marketing.
• 10+ years of communications experience, including 5+ years leading corporate Social Media for a major brand
• Proven experience at developing and executing strategies that enhance organizational reputation with priority audiences
• Experience working with external agencies/agency teams
• Passionate about communication strategies designed to engage priority audience
• Strong storytelling, creative, editing, and project management skills
• Data-driven mindset with extensive experience with analytics and social listening tools
• Highly self-directed and resourceful with the ability to work independently, while also being a productive team player
• Excellent communication, writing and organizational skills - with strong attention to detail
• Ability to work in collaboration with both technical and non-technical staff to brainstorm, problem solve, and execute

Preferred

• MBA preferred with a focus on digital media technology, journalism, public relations, or marketing.
• Advanced degree in business or communications is an asset