Responsibilities

• Develop and lead Vantage's global social media strategy, defining the purpose, audience, content framework, and success metrics for each platform.
• Identify key target audiences and establish platform-specific strategies for LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and emerging digital channels.
• Create audience engagement programs designed to build trust and foster dialogue with communities, policymakers, industry stakeholders, employees, recruits, and customers.
• Drive audience growth, engagement, share of voice, and positive sentiment across digital channels.
• Establish governance, policies, content standards, and publishing best practices across the organization.
• Continuously evaluate platform effectiveness and identify opportunities for innovation and growth.
• Develop content strategies that increase understanding of Vantage's role in enabling the digital economy and supporting modern society.
• Create storytelling programs that highlight economic development impact, job creation and workforce development, community investment, sustainability initiative, energy innovation, customer successes, and employee stories and culture
• Translate complex topics into engaging, easily understandable content for non-technical audiences.
• Partner with Policy, Sustainability, Development, and Operations teams to create educational content that addresses common questions and concerns about data centers and digital infrastructure.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Public Affairs, or a related field required.
• 10+ years of progressive experience in social media, content strategy, digital communications, corporate communications, marketing, or related disciplines.
• Minimum 5 years of leadership experience managing teams, agencies, and cross-functional initiatives.
• Proven success developing and scaling enterprise social media and content programs that drive measurable business and reputation outcomes.
• Demonstrated experience building audience-first content strategies across multiple channels and stakeholder groups.
• Deep expertise in social media strategy, digital storytelling, editorial planning, content operations, and multimedia content development.
• Proven experience establishing, growing, and optimizing organizational presence on emerging and evolving social and digital platforms, including successfully launching new channels and developing platform-specific engagement strategies.
• Strong understanding of short-form video, social-first content, podcasts, visual storytelling, infographics, and other modern content formats that drive engagement across diverse stakeholder audiences.
• Experience building and operating scalable content engines capable of supporting global and regional communications, reputation, and stakeholder engagement objectives.
• Demonstrated success leveraging audience insights, analytics, and performance data to inform content strategy and channel investments.

Preferred

• Data center, digital infrastructure, technology, energy, telecommunications, utilities, industrial, transportation, real estate development, or similarly complex industry experience is preferred but not required.
• Experience working within a matrixed global organization.
• Demonstrated executive presence and ability to influence senior leaders and cross-functional stakeholders.

Benefits

• Salary Range: $200,000-$225,000 Base + Bonus (this range is based on Colorado market data and may vary in other locations)
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
• Compensation for the role will depend on a number of factors, including your qualifications, skills, competencies, and experience and may fall outside of the range shown.