Responsibilities

• Enterprise Social Strategy Development & Activation - Set the long-term vision and strategic direction for Social content and community engagement in alignment with GEICO’s consumer brand, employer brand, and commercial objectives across established and emerging platforms - Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth. - Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision. - Apply cultural fluency and platform expertise to keep GEICO contemporary, differentiated, and credible in fast‑moving social environments. - Lead end‑to‑end social content and engagement planning and activation, ensuring craft, speed and cross functional alignment - Make social strategies and best practices default components of broader marketing work by embedding platform‑native thinking into campaigns, evergreen performance efforts, and internal initiatives. Operating Model - Develop a repeatable Social operating model that sustains always‑on presence while enabling episodic, tentpole, and real‑time opportunities. - Design and implement a scalable national-to-local content framework that balances consistency with state and community-level nuance. - Establish a governance system for agency/agent content development, activation and amplification. Influencer & Social Partnerships Ecosystem - Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty - Set clear rules of engagement across agencies, talent, and platforms, including quality expectations, process rigor, and measurement standards. - Ensure influencer and partnership work reinforces broader brand and product media priorities - Oversee Social editorial calendars and publishing rhythms that balance broader Marketing campaign work with standout, made‑for‑social moments. Performance Measurement, Insights & Optimization - Define how social success is measured and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration - Partner with Analytics and Media to establish practical KPIs spanning brand health, engagement quality, consideration signals, and conversion attribution. - Establish a recurring performance assessment that translates data into decisions—what was learned, what is changing, and what is scaling. - Oversee the collection and application of performance data, brand health tracking, cultural trendspotting, social listening, platform signals and competitive intelligence to inform optimization across content and engagement strategies. Risk, Reputation & Governance - Oversee the mechanisms that monitor social conversation, surface risk, and inform proactive decision‑making across platforms - Coordinate closely with Corporate Communications and Legal to manage sensitive topics, platform risks, catastrophe response, reputation issues and escalation paths - Provide senior leadership with mitigation recommendations in moments of reputational risk Leadership & Influence - Recruit, develop, and lead a high‑performing team of strategists, creatives, community managers, and influencer specialists. - Increase the overall Social acumen of the Marketing dept by acting as both architect and evangelist for social-first thinking across GEICO, shaping how teams work together to create meaningful, modern brand experiences - Direct agency partners with a clear quality bar for both strategic thinking and executional excellence. - Build and maintain senior relationships with platforms and agencies to support structured planning, innovation opportunities, and ongoing performance reviews. DESIRED OUTCOMES: - Full‑funnel content and engagement strategies across platforms (e.g., Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, X, Reddit), grounded in audience insight, data, and business goals. - Establish Social as a core capability within GEICO’s broader marketing system. - GEICO consistently earning its place in conversation, delivering distinctive creative in‑platform, and building durable relationships with audiences as behaviors and platforms evolve. - A strategic North Star and functioning operating system that consistently produces high‑quality work with speed and discipline. - Platform strategies are explicit, content is natively designed for context, insight and intent, and performance improves through continuous learning. - Senior stakeholders understand Social’s role, trust the function’s leadership, and use insights from Social to inform broader marketing decisions. CORE COMPETENCIES: - Drive Innovative Business Improvements: Develop insights into solutions that result in organizational improvements - Balance Immediate and Long-Term Priorities: Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals - Deliver Results: Focus on the critical objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations - Import and Export Good Ideas: Relentlessly seek, share, and adopt ideas and best practices in and outside the Company; embrace change introduced by others - Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons - Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve - Effectively fields immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

Preferred

• IDEAL EXPERIENCE: - Extensive leadership experience in social media at a large enterprise brand. - Proven ability to translate brand and business strategy into culturally relevant, platform-native activations. - Deep expertise in social platforms, creator economies, and emerging engagement models - Experience in a highly regulated industry with established compliance workflows - Executive presence with the ability to influence across functions and levels - Ability to drive strategy and execute with speed and high quality - Comfortable producing and overseeing a high volume of work - Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now - Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders - Well versed in gathering data and developing qualitative insights

Benefits

• GEICO Pledge: Great Company: Protecting customers through life’s twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.