Senior Director, Search New York, NY

New York City, NY (On-site)

$170K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale the paid search and gen AI search practice for a portfolio, lead a team, and translate client goals into actionable strategies across multiple clients.

  • Own performance and client relationships across your portfolio
  • Set overall strategy for paid search and generative AI search across multiple clients
  • Manage team development and hiring

Job Description

Responsibilities

  • Own performance and client relationships across your portfolio, meeting targets and delivering clear, data-grounded narratives
  • Set the overall strategy for paid search and generative AI search (including Performance Max, AI-powered Smart Bidding, and emerging gen AI ad surfaces), across multiple clients
  • Define and enforce best practices across the team, including testing frameworks, QA standards, and knowledge-sharing processes
  • Manage, develop, and hire direct reports; own the professional development of the full search team under you
  • Act as executive escalation point for client issues, coordinating resolution across disciplines
  • Translate client business objectives into search strategies, and connect search activity to broader channel plans
  • Oversee day-to-day management of advertising spend across paid search
  • Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
  • Build and present media plans, performance reports, and strategic recommendations to client leadership
  • Build and grow search practice with an eye to the future, which may include changes in Search and AI landscape, evolution of overall paid media landscape, and other cross channel knowledge sharing.

Requirements

  • A degree from a well-regarded college or university
  • 8+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
  • Demonstrated experience managing gen AI-powered search campaigns, including Performance Max, Responsive Search Ads, Smart Bidding and emerging generative ad formats across Google and Microsoft
  • Working knowledge of SEO, including technical SEO, content strategy, and the intersection of organic and paid search
  • Experience managing and growing a team of at least 4-6 people
  • Track record managing clients directly at a senior level
  • Experience in translating goals to KPIs
  • Ability to think creatively and question conventional platform or channel approaches when the situation calls for it.

Benefits

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
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schireson

Schireson is a leading data science firm delivering transformative solutions in marketing and media. We believe the transformational potential of data science requires the combination of superior technical capabilities and deep business context. This allows us to solve key business issues for our clients and drive meaningful improvements to revenue and profitability. Schireson has offices in New York, Seattle, Boston, Austin and San Francisco. Our services include:Marketing Strategy: Qualitative and quantitative market research services that deliver unique reports and marketing strategy insights to advertisersMedia Optimization: Data science solutions that facilitate efficient, transparent and profitable advertising placement for media publishersMarketing and Media Activation: Connects Schireson’s audience segmentation capabilities with its campaign optimization technology to allow clients to better plan and execute their advertising campaigns

Founded in 2004
New York, New York, USA
3 employees

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