Responsibilities

• - Go-to-Market Strategy & Integrated Campaign Leadership
• - Develop and lead end-to-end integrated marketing programs across national, regional, and vertical targets.
• - Build a scalable and repeatable campaign framework for each ExtensisHR product offering aligned with each product's ideal customer profile and sales motion. Execute multi-channel demand programs including email, digital, direct mail, events, ABM tactics, and intent-based activation.
• - Lead ABM and demand-capture strategy across the full addressable market, optimizing engagement for both high-intent and low-intent audiences.
• - Incorporate predictive analytics, buyer behavior insights, and ICP data into campaign design and targeting in partnership with Marketing Operations.
• - Pipeline Generation & Revenue Alignment
• - Own pipeline contribution metrics including volume, conversion rates, velocity, and influenced revenue against target.
• - Partner directly with Sales (direct and broker) to design programs aligned to territory, vertical, and account-level priorities.
• - Develop named-account ABM programs that increase engagement, meetings, and opportunity creation.
• - Cross-Functional Collaboration

Requirements

• - 7–10+ years in B2B demand/revenue marketing, integrated campaigns, or ABM leadership, with proven success designing full-funnel, multi-touch programs.
• - At least 2–3 years leading and developing a revenue, demand gen or marketing team, ideally in a player-coach capacity.
• - Experience owning the marketing budget and reporting its ROI to executive leadership.
• - Demonstrated success partnering cross-functionally with Sales, Product, Operations, and Broker Relations to optimize pipeline creation, velocity, and conversion.
• - Comfort with a funnel-math mindset — MQL/RFI conversion, CAC, win rate by segment — not just campaign output metrics.

Preferred

• - Experience in PEO, HR tech, benefits, payroll, or adjacent B2B services preferred but not a requirement.
• - Familiarity with HubSpot, Warmly, Apollo.io, or similar demand/intent stack tools is a plus.

Benefits

• - Competitive compensation to reward you for your hard work every day.
• - Progressive Paid-Time Off Program for you to enjoy time out of the office, including time off for volunteering and life events.
• - Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle available from day one.
• - Student Loan Assistance Program where ExtensisHR contributes toward your student loans.
• - Pretax Spending Accounts to ease taxes on health and dependent care expenses.
• - Extensive professional development programs to help you get to where you want to go in your career.
• - Discounts in retail and entertainment.
• - A social and community outreach committee that promotes a fun inclusive culture through in-office events and networking opportunities.
• - Complimentary coffee and snacks to keep you fueled and productive throughout the day.