Responsibilities

• Lead the regional strategy, aligned to Hilton's enterprise go-to-market framework and commercial priorities
• Translate business objectives into full-funnel performance marketing strategies that deliver incremental demand
• Partner with global teams on AI/GenAI roadmap
• Oversee a large, multi-country budget across social, programmatic, video, paid search, and emerging platforms
• Set investment priorities, balancing short-term performance with long-term brand and demand creation
• Use Marketing Mix Modeling (MMM), attribution, and advanced analytics to guide investment decisions and inform future strategy
• Partner with Analytics to interpret insights and turn them into clear, actionable direction for leaders and agencies
• Establish a regional test-and-learn culture, using evidence to grow what works and stop what doesn't
• Partner with agencies to solve complex challenges through integrated strategy and ensuring work reflects Hilton's commercial ambition and creative excellence
• Partner with Global Center of Excellences for Content to ensure creative excellence and media performance are shared outcomes

Requirements

• Twelve plus (12+) years of experience in marketing strategy, media planning, or performance marketing
• Experience leading teams
• Deep grasp of full-funnel performance marketing and marketing strategy
• Travel up to 30%

Preferred

• Experience in hospitality, travel, retail, or complex multi-unit businesses
• Experience working in matrixed, global organizations
• Comfort operating at the intersection of brand, performance, loyalty, and commercial strategy

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next