Senior Director, Public Affairs

Arlington, VA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Lead strategic public affairs campaigns by turning policy into accessible messaging, developing media relations, and coordinating multi-channel outreach; owns campaign planning, media pitching, and client/vendor liaison across fast-turn projects.

  • Own messaging development and policy storytelling
  • Drive media outreach and reporter relationships
  • Coordinate cross-functional accounts and vendors

Job Description

Responsibilities

  • Crafting narratives by distilling complex policy and regulatory information into tangible messaging for a variety of audiences
  • Drafting media and messaging materials (such as press releases, talking points, media statements, opinion pieces, fact sheets)
  • Developing media strategies and pitching reporters across print, broadcast and online mediums
  • Coordinating media outreach and cultivating relationships with reporters
  • Managing grassroots field teams for coalition building and local earned media efforts
  • Developing presentations, collateral materials, strategic plans and other reports
  • Tracking and monitoring campaign deliverables and serving as a project manager for key accounts
  • Serving as a liaison between PLUS’ internal team, the client, other agency partners and external vendors

Requirements

  • 8-10 years of relevant experience in public affairs or media relations, ideally in an agency or Capitol Hill/administration setting
  • Interest in public affairs and policy issues; ability to synthesize technical content.
  • Understanding of the communications landscape and how various communications channels work (i.e. digital, print, social, broadcast).
  • Coalition building and grassroots advocacy is a plus, but not mandatory.
  • Proven experience in writing and editing materials and working with the press.
  • Strong understanding of AP Style.
  • Ideal candidates will have experience synthesizing complex policy issues and/or regulatory affairs at the federal or state level.
  • Have a knack with words and enjoy writing on a variety of topics with quick turnaround.
  • Have a proven record of securing high-profile media hits and opinion columns in top-tier outlets.
  • Have a robust and well-worn rolodex of reporters and editors across a variety of focuses.

Preferred

  • Coalition building and grassroots advocacy is a plus, but not mandatory.

Benefits

  • Medical, dental, vision, 401k, and life insurance
  • paid parental leave program, paid vacation and paid sick leave
  • work from home hybrid environment
PLUS Communications logo

PLUS Communications

Strategy + Execution = Results.

Founded in 2011
Arlington, Virginia, USA
243 employees (82 in marketing)

Marketing Team

Marketing Team Size
70 (29% of company)
Median Career Experience
4 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~243
PLUS Communications logo

Senior Director, Public Affairs

PLUS Communications · Arlington, VA · Hybrid