Responsibilities

• Independently run mid-spend campaigns from inception to completion
• Build data-backed media plans that align to client and campaign objectives, and prepare strategy and performance materials for the Account Lead to present
• Own end-to-end campaign implementation, including platform execution, optimization, analysis, and partner negotiation/contracting
• Collaborate with the Account Lead to ensure execution maps back to the high-level strategic approach
• Proactively identify and build processes that improve cross-team communication and execution
• Keep multiple high-stakes workstreams moving without heavy oversight

Requirements

• 6-9 years in digital media strategy, planning, and direct-IO buying (agency background preferred)
• Track record running campaigns for corporate reputation, public affairs, and/or political clients
• Public affairs or corporate comms experience, ideally in DC or tech
• Strong analytical skills with hands-on experience in tools like GWI, Comscore, Datorama, Google Analytics, or Tableau
• Ability to pick up new platforms and proprietary tools quickly
• Expert-level Excel/Google Sheets for budgets and performance analysis
• Comfortable operating independently, thinking strategically, and solving problems without a client-facing safety net