Senior Director, Public Affairs

Arlington, VA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Own and execute strategic earned media programs by distilling policy into accessible messaging, crafting press materials, and guiding client media outreach across multiple channels.

  • Lead development of media strategies and outreach to reporters
  • Coordinate campaign deliverables and act as liaison among clients, internal teams, and external partners

Job Description

Responsibilities

  • Crafting narratives by distilling complex policy and regulatory information into tangible messaging for a variety of audiences
  • Drafting media and messaging materials (such as press releases, talking points, media statements, opinion pieces, fact sheets)
  • Advising clients on earned media opportunities and recommending angles, outlets and timing to advance their communications goals
  • Preparing clients and spokespeople for media interviews, including developing talking points and anticipating reporter questions
  • Developing media strategies and pitching reporters across print, broadcast and online mediums
  • Managing grassroots field teams for coalition building and local earned media efforts
  • Developing presentations, collateral materials, strategic plans and other reports
  • Tracking and monitoring campaign deliverables and serving as a project manager for key accounts
  • Serving as a liaison between PLUS’ internal team, the client, other agency partners and external vendors

Requirements

  • 8-10 years of relevant experience in public affairs or media relations, ideally in an agency or Capitol Hill/administration setting
  • Interest in public affairs and policy issues; ability to synthesize technical content
  • Understanding of the communications landscape and how various communications channels work (i.e. digital, print, social, broadcast)
  • Coalition building and grassroots advocacy is a plus, but not mandatory
  • Proven experience in writing and editing materials and working with the press
  • Strong understanding of AP Style

Preferred

  • Coalition building and grassroots advocacy is a plus, but not mandatory.

Benefits

  • Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we have a work from home hybrid environment.
PLUS Communications logo

PLUS Communications

Strategy + Execution = Results.

Founded in 2011
Arlington, Virginia, USA
243 employees (82 in marketing)

Salaries

Public Affairs median pay in the United States

$123K/yr

Most pay falls between $88K and $165K. Based on 97 salaries.

See all PLUS Communications salaries

Marketing Team

Marketing Team Size
70 (29% of company)
Median Career Experience
4 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~243
PLUS Communications logo

Senior Director, Public Affairs

PLUS Communications · Arlington, VA · Hybrid