Integrated Marketing Manager, Public Affairs Marketing

Responsibilities

• Develop and deliver integrated campaign programs, translating strategy into narrative and execution in ambiguous, fast-moving environments across markets
• Own the emerging creator program end to end – sourcing creators, negotiating terms, launching campaigns, and stewarding those relationships over time
• Drive media partnerships from concept to launch – shaping proposals, negotiating terms, and delivering against signed agreements
• Work in close partnership across the Public Affairs marketing verticals to integrate Creators and media partnerships into campaigns – including creator identification and vetting, briefing and content frameworks, measurement, and more
• Build scalable playbooks, guidelines, and processes so that media partnerships and creator collaborations can grow efficiently
• Track shifts in the media and creator landscape and bring new formats, partners, and ideas to the team
• Apply data and insights to make campaigns more targeted and effective, refining objectives, audience, media, creative strategy, and measurement alongside cross-functional counterparts
• Work in close partnership with the public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences

Requirements

• 8+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals
• Demonstrated experience with demonstrated experience managing complex partnerships – spanning editorial, events, talent, and measurement – and bringing cross-functional partners together around clear recommendations and action plans
• Established network and knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage
• Experience collaborating with cross-functional stakeholders at various levels, communicating clearly and keeping partners aligned, both internally and externally, communicating clearly and keeping stakeholders aligned
• Proven experience prioritizing tasks and managing workload based on impact and deadlines, with a track record of driving projects forward independently
• Experience with experience using data and insights to shape partnerships, optimize performance, and demonstrate impact
• Experience with budget ownership, contracting, and working closely with legal and compliance

Preferred

• Experience building or scaling a creator or influencer program for a brand, campaign, or cause
• Experience working in political campaigns, either working directly for a candidate or on an issue, or at an agency or consultancy
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with the technology policy landscape, including AI, and the ability to translate complex issues into compelling partner and creator narratives
• Experience working across global markets and tailoring partnerships to regional nuances