Senior Director, Product Marketing (Service Strategy, Core, and AI)

Responsibilities

• Lead and empower a team of product marketers.
• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs.
• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.

Requirements

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

• We have a public-facing website  at https://salesforcebenefits.com/index.html that explains our benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!