Responsibilities

• Define and evolve product positioning and messaging frameworks that differentiate LastPass across our multi-product platform and establish a new category in Secure Access Essentials
• Lead the development of a highly differentiated go-to-market strategy across all sales segments, driving cross-functional planning, execution, market segmentation, and targeting
• Partner with product management to align messaging with product capabilities and roadmap, ensuring a seamless and compelling customer experience from awareness to adoption
• Conduct market research, competitive intelligence, and analysis to identify customer needs and emerging trends, informing product strategy and go-to-market decisions
• Develop sales enablement playbooks, assets, and toolkits that increase sales productivity and support successful product launches and new offerings
• Establish and track key metrics and success criteria for marketing initiatives and product performance tied to revenue targets
• Build and maintain relationships with industry analysts, influencers, and technology partners to amplify market presence and credibility
• Lead, inspire, and develop the product marketing team, fostering a culture of excellence, collaboration, and innovation, while serving as an industry evangelist and thought leader

Requirements

• Extensive experience in product marketing in the B2B technology sector, including a proven track record of success in a senior leadership role
• Demonstrated ability to develop and execute go-to-market strategies for technology products, ideally with experience in creating or defining new market categories
• Strong analytical and strategic thinking abilities, with a data-driven approach to decision-making and measuring marketing performance
• Deep understanding of the B2B technology landscape, customer needs, and competitive dynamics
• Exceptional communication and storytelling skills, with the ability to translate complex technology concepts into clear, compelling narratives for diverse audiences
• Proven ability to lead and inspire cross-functional teams, cultivating a culture of innovation, accountability, and shared purpose

Benefits

• Market-leading password manager
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility