Responsibilities

• Recruit, hire, and mentor a world-class team of product marketers, enablement managers, and field marketing specialists.
• Lead the creation of core messaging frameworks and value propositions; ensuring consistency while adapting for regional or market-based nuances (e.g., specific state regulations or localized broker networks).
• Act as the primary strategic bridge and product SME between the business and the Marketing organization. You will represent the "product story" to cross-functional leaders to ensure their strategies are aligned with product reality, while simultaneously quarterbacking the GTM engine within Marketing to ensure Brand, Digital, and Demand Gen efforts are perfectly synchronized with product launches and market-specific goals.
• Partner with Product and Member Experience to build systematic feedback loops for employers, brokers, and members to ensure that the product's evolution matches the market's true needs.
• Partner directly with the VP of Sales, SVP of Markets, and SVPs of Product (Technology and Plan Design) to align product roadmaps with buyer personas and sales targets.
• Act as the primary strategic partner to the Sales and Markets leadership teams, ensuring marketing programs directly support market goals, account-based marketing (ABM) efforts, and revenue targets.
• Collaborate with Brand, Lifecycle Marketing, and Market Leaders to localize messaging and ensure field teams are equipped with the right tools and content to win.
• Partner with Community Activation, Sales, & Market Leadership to identify local sponsorship and promotional opportunities.
• Develop and lead the end-to-end regional marketing plan, aligning local field activities with national-scale persona-based B2B and B2C marketing programs to drive pipeline growth and market penetration.
• Transform competitive analysis into actionable "battlecards" and proactive strategy shifts that maintain market leadership.

Requirements

• 12+ years of experience in Product Marketing, Enablement, or GTM Strategy (Health tech, fintech, and/or highly regulated industries preferred).
• Proven experience building a department from the ground up or merging disparate teams into a cohesive unit.
• Ability to take complex technical and plan design features in a highly regulated environment and translate them into value-based narratives.
• Expert at designing and leading high-stakes Voice of Customer sessions (Advisory Boards, Focus Groups) and standardizing Sales Training & Certification programs.
• Proficiency in identifying, deploying, and optimizing the right technology and tools needed to measure the impact of enablement and marketing spend on the sales pipeline.

Benefits

• medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
• unlimited vacation program
• company equity grants
• annual performance bonuses
• paid wellness time and reimbursements