Responsibilities

• Go-to-Market (GTM) Strategy: Develop and execute comprehensive launch plans for new products and features, ensuring alignment across revenue, finance, and product teams.
• Messaging and Positioning: Craft compelling narratives that differentiate eHub in the marketplace. Translate complex technical logistics capabilities into clear, benefit-driven messaging.
• Revenue Enablement: Create high-impact sales resources, including decks, case studies, white papers, and competitive battlecards to empower our revenue teams (internal and external).
• Market Intelligence: Conduct deep-dive competitive analysis and customer research to identify market trends, customer pain points, and opportunities for product growth.
• Cross-Functional Collaboration: Partner closely with Product Management to influence the roadmap based on market and customer feedback and partner with Demand Marketing to optimize lead generation funnels.
• Transactional Optimization: Analyze the customer journey for our transactional products to identify friction points and implement marketing strategies that drive higher conversion and retention.

Requirements

• Professional Experience: Minimum of 8 years of professional experience in product marketing, brand management, or a related strategic marketing role.
• Educational Background: MBA strongly preferred, with a specific focus or concentration in Marketing or Business Strategy. Comparable elite 3rd-party training will be considered.
• Industry Expertise: Direct experience in SaaS or transactional/high-volume revenue products is strongly preferred. Experience in logistics or e-commerce is likewise preferred.
• Technical Proficiency: High level of expertise with modern marketing technology applications, analytics and AI tools.

Preferred

• MBA strongly preferred, with a specific focus or concentration in Marketing or Business Strategy. Comparable elite 3rd-party training will be considered.
• Direct experience in SaaS or transactional/high-volume revenue products is strongly preferred. Experience in logistics or e-commerce is likewise preferred.

Benefits

• 401(k) and 401(k) matching
• Dental and Vision insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Paid time off