Responsibilities

• Leads, develops, and mentors a team across multiple NGS product lines and/or market areas, overseeing product lifecycle, development timelines, resource allocation, and team capability building.
• Collaborates with R&D Director(s), commercial leaders, and cross-functional teams to define and prioritize strategic product roadmaps aligned with market opportunity, corporate goals, resource availability, and long-range portfolio needs for the genomics portfolio, with particular focus on RNA-seq, DNA-seq, and related sequencing workflows.
• Oversees strategic NGS product development priorities and guides the team through complex tradeoffs in RNA and DNA sequencing product development, including timelines, technical risks, vendors, shifting requirements, resource limitations, cost, and expected business impact.
• Leverages the team's strengths and provides senior-level direction to ensure that product lifecycle decisions, including market research, NPVs, new product proposals, marketing requirements, go-to-market strategies, product launches, and sales enablement initiatives, are prioritized against strategic value, market potential, and stated deadlines.
• Works cross-functionally with Takara Bio Product Management, R&D, Operations, commercial, and executive teams to bring product roadmaps to life, resolve strategic alignment issues, and implement corporate strategies that capitalize on Takara Bio's capabilities and technical strengths.
• Uses product line reviews, post-launch assessments, and portfolio performance insights to recommend strategic shifts, investment priorities, and opportunities to accelerate growth.
• Leads the commercial/business activities and strategic planning of one or more assigned market areas within the Marketing department through direct management of team members and accountability for broader portfolio-level outcomes, market positioning, and long-range growth strategy.
• Serves as senior domain and market strategy expert for genomics and related market areas, translating current and future market trends, applications, competitive intelligence, customer needs, and industry dynamics across RNA-seq, DNA-seq, and broader sequencing technologies into clear strategic priorities, including opportunities to move NGS technologies from basic research into translational and clinical research applications.
• Builds and oversees business cases and financial models for new strategic partnerships and collaborations, evaluating strategic fit and investment tradeoffs, and presents recommendations to Senior Management to gain approval/Go-No-Go decisions.
• Provides the vision, rationale, and senior-level sponsorship for new/novel business opportunities that significantly expand the market for current NGS products or lead to new technologies/growth in new markets.

Requirements

• Requires a BA or BS degree; MS and/or PhD considered favorably.
• Typically requires 14-18 years of experience in product marketing for life science or related markets, with 8-12 years of experience managing a team of marketing professionals and demonstrated experience leading senior-level contributors and/or managers.
• Proven track record of successfully launching products in the life science market, including developing go-to-market strategies, coordinating cross-functional commercialization efforts, and driving market adoption and revenue growth.
• Strong record of successfully identifying and engaging large research consortia, biobank networks, and clinical trial networks that require standardized, high-throughput NGS workflows
• Proven success building and maintaining relationships with senior KOLs and principal investigators who influence technology adoption across multi-institutional programs.
• Demonstrated success developing multi-year product roadmaps, portfolio strategies, and business plans to increase commercial growth, market impact, and organizational alignment.
• Reputation as an established business leader with sustained performance, accomplishments, and measurable impact across teams and business priorities.
• Demonstrated ability to manage external partnerships/collaborations.
• Detailed and broad knowledge of genomics and NGS scientific disciplines, including RNA and DNA sequencing technologies, applications, sample preparation/workflows, chemistry, software/bioinformatics, market trends, and competitors.
• Experience building market strategies that expand life science technologies from basic research use into translational and/or clinical research applications is preferred.

Preferred

• Experience building market strategies that expand life science technologies from basic research use into translational and/or clinical research applications is preferred.

Benefits

• Learn more about benefits at https://www.takarabio.com/about/careers/company-benefits.