Responsibilities

• Launch Excellence: Lead integrated commercialization via market shaping, positioning, segmentation, targeting, and customer engagement planning.
• Launch readiness: Develop and operationalize launch readiness milestones, governance processes, KPIs, and cross-functional execution plans.
• Cross-functional insights: Partner with Clinical Development, Medical Affairs, Regulatory, and Market Access to embed commercial insights into development and access strategies.
• Forecasting and market intelligence: Lead forecasting, market assessments, competitive intelligence, and opportunity sizing to inform prioritization.
• Omnichannel engagement: Drive pre-launch and launch engagement strategies for HCPs, patients, caregivers, advocacy groups, and other stakeholders.
• Brand and experience: Establish strategic brand positioning, value proposition, messaging platforms, and customer experience strategies for pipeline products.
• Cross-functional launch planning: Lead launch planning meetings and ensure alignment across commercial, medical, finance, supply chain, legal, and compliance teams.
• Business development support: Provide commercial assessments, market analyses, and launch feasibility perspectives for potential assets.
• Executive storytelling: Develop executive-level presentations and updates for senior leadership, commercial management, and Board meetings.
• Launch metrics and analytics: Partner with Commercial Operations and Analytics to develop launch metrics, dashboards, and performance tracking capabilities.
• Agency and partnerships: Lead agency and external partner relationships to ensure strategic alignment and high-quality execution.
• Compliance and governance: Ensure all promotional and launch activities comply with corporate policies, FDA regulations, and review requirements.
• Talent development: Mentor and develop marketing talent while fostering a high-performance, accountable culture.
• Growth opportunities: Identify innovative commercial opportunities and future capabilities to accelerate growth and differentiation.

Requirements

• MBA from an accredited college or university in marketing, strategy, or related field required.
• Minimum of 12+ years of U.S. pharmaceutical/biotech commercial experience with at least 8+ years in strategic marketing, launch planning, or pipeline commercialization roles.
• Demonstrated experience leading pre-launch and launch strategy development for specialty, rare disease, or endocrine products preferred.
• Strong understanding of pharmaceutical commercialization, including market access, patient services, medical engagement, and omnichannel marketing strategies.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders across matrixed organizations.
• Strong strategic thinking, analytical, and financial acumen with experience leveraging complex data to drive decisions.
• Experience developing executive-level business cases, forecasts, and Board-ready strategic presentations.
• Demonstrated understanding of FDA regulations and promotional compliance requirements.
• Strong leadership presence with the ability to inspire teams and drive accountability in a fast-paced environment.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• High proficiency in PowerPoint, Excel, and commercial analytics platforms.
• Competencies: Strategic Leadership, Commercial Excellence, Launch Readiness, Innovation, Collaboration, Organizational Agility, Executive Communication, Accountability, and Results Orientation.

Benefits

• Comprehensive benefits package that includes paid time off benefits, health, vision, and dental insurance options, 401(k) retirement benefits and more for eligible employees.
• Employees eligible for equity or long-term incentive awards; field sales eligible for quarterly commission; non-sales eligible for an annual bonus.