Responsibilities

• Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.
• Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.
• The scope is scarce: very few Senior Directors of Performance Marketing get simultaneous authority over multi-million-dollar monthly budgets on both major platforms, full ownership of measurement and creative systems, org design power, and a direct line to the CEO with no layers in between.
• Your first 12 months: build pause/hold/scale logic, budget guardrails, and escalation protocols from scratch. Deploy incrementality testing and reconcile platform attribution against backend reality. Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting. Design capital allocation on marginal return rather than platform-reported averages. Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment. Identify, evaluate, and pilot paid channels beyond Google and Meta. Structure the performance marketing function itself. Shape the future of performance marketing at Puffy, where paid media is the primary growth lever.

Requirements

• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred

• - Scripting against Meta/Google APIs; Google Ads Scripts.
• - Mixed agency + in-house background.
• - Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• - D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Benefits

• - Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• - Time Off: Generous Paid Time Off (PTO) + Public holidays
• - Learning & development opportunities
• - International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• - Rewards & Recognition: Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions