Responsibilities

• Grow revenue while holding margin: Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing. This is a high-AOV, sparse-conversion category where each added dollar of spend normally returns less. The job is to push growth to the point where margin still holds. Allocate capital on true marginal return, not platform-reported ROAS. Convert efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.
• Build the system that runs the scaling decisions: Design and document the rules that govern spend: when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.
• The Career Accelerator: This is not a role where you manage dashboards and present decks. The scope is scarce: very few Senior Directors of Performance Marketing get simultaneous authority over multi-million-dollar monthly budgets on both major platforms, full ownership of measurement and creative systems, org design power, and a direct line to the CEO with no layers in between.
• Your first 12 months : build pause/hold/scale logic and budget guardrails from scratch. Deploy geo-holdout incrementality testing. Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting. Design capital allocation on marginal return where every added dollar fights diminishing returns. Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment. Identify and pilot new paid channels beyond Google and Meta. Shape the future of performance marketing at Puffy, where paid media is the primary growth lever.

Requirements

• 6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles). "Ownership" means direct authority over strategy, structure, and budget, not just execution.
• Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics
• High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making
• Has personally built, not inherited, bid/budget/pause decision systems at scale. Candidates will be asked to present a playbook they authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
• Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics
• Team leadership including senior direct reports; experience building or restructuring a performance marketing function
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria

Preferred

• Scripting against Meta/Google APIs; Google Ads Scripts
• Mixed agency + in-house background
• Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships)
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals

Benefits

• Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• Time Off: Generous Paid Time Off (PTO) + Public holidays
• Work Environment: AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)
• Rewards & Recognition: - Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions