Responsibilities

• Define and lead company-wide performance marketing strategy to maximize ROI and CAC.
• Collaborate with business units to align data, personalization goals, lead management, and KPIs.
• Direct the roadmap for performance marketing tech, including Salesforce Marketing Cloud.
• Oversee marketing and growth analytics, delivering actionable insights and executive performance reviews.
• Evaluate MarTech platforms and conduct competitive analyses against peers.
• Lead and manage direct reports and cross-functional teams to execute the vision.
• Partner with Finance to build business cases, tests, and budget recommendations.
• Understand and comply with bank policies, laws, and the BSA/AML program.
• Other duties and special projects may be assigned.

Requirements

• Required: 10 years of progressive marketing leadership, with 5 years in senior leadership overseeing performance marketing.
• Required: 8 years in marketing automation, data, segmentation, direct marketing, CRM execution.
• Preferred: Financial services experience with knowledge of compliance/regulatory constraints.
• Preferred: Cross-functional leadership with Marketing, IT, and Sales and strong MarTech/vendor management.
• Preferred: Salesforce Marketing Cloud or similar platform in B2B/B2C contexts.
• Experience managing large-dollar marketing budgets for a multi-state financial services firm.
• Ability to collaborate across organizational levels while respecting culture.
• Relevant work experience may substitute for a Bachelor's degree; military experience considered.
• Credentials may include SFMC, Google Analytics, or Meta Ads certifications.
• Education: Bachelor's required; Master’s preferred.

Preferred

• Experience with Salesforce Marketing Cloud (SFMC) or similar MarTech platforms in B2B/B2C.
• Master’s Degree.

Benefits

• Arvest offers a comprehensive suite of benefits including health, life, financial, and wellness benefits.