Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

The Senior Director, Partnerships is a senior commercial leadership role at CREO, Omnicom Media Group's influencer agency. This person drives enterprise new business and owns a portfolio of key client relationships, operating in close partnership with senior agency leadership to grow CREO's footprint across both prospective and existing accounts.

KEY RESPONSIBILITIES:

Strategic Business Development & Revenue Growth:

• Support enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies
• Work with senior leadership to develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaigns
• Identify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clients

Integrated Omnicom Partnership + Account Management:

• Assist in development and management of complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutions
• Assist in creating scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign execution
• Support pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositions
• Assist in leading communication for OMG, OMC, and CREO clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
• Develop and maintain relationships with key clients, serving as the primary point of contact for mid-level client contacts

Partner & Relationship Ecosystem Development:

• Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, etc.), representing the collective influence and scale of Omnicom's influencer capabilities
• Develop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offerings
• Build and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovation

Market Leadership & Strategic Innovation:

• Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREO
• Lead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategies
• Champion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectiveness
• Collaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplace

Team Leadership & Organizational Excellence:

• Help to build and maintain a culture of excellence, accountability, and continuous improvement
• Foster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellence
• Develop client-facing talent within the organization, identifying and cultivating future leaders

REQUIRED COMPETENCIES & SKILLS:

• In-depth understanding and mastery of influencer marketing and an ability to match brand narratives with creator-led storytelling
• Strong agency account management background and comfort in leading internal and external conversations
• Thorough understanding of the influencer ecosystem including paid and organic roles and responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view
• Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting
• Creative-minded with ability to translate social trends and influencer archetypes to client business objectives
• Understanding of budget maintenance, client billing and payment workflows, and contract and business negotiations
• Critical thinking and problem solving tied to implementation of new processes and process improvements
• Strong business acumen and the ability to make highly impactful decisions in a timely manner
• Strong people mentorship/leadership with comfort providing feedback and developing employees
• Deep expertise in influencer marketing, digital media, and creator ecosystems, with demonstrated ability to translate this into compelling client value propositions
• High degree of ownership, initiative, and follow-through; ability to drive complex initiatives to completion with minimal supervision

REQUIRED QUALIFICATIONS:

• 8-10+ years of experience in influencer marketing with deep knowledge of creator economy, platform mechanics, and influencer campaign execution
• Demonstrated experience managing relationships across multiple stakeholders in holding company or agency network environments
• Bachelor's degree in Marketing, Business, Communications, or related field
• Established network within influencer marketing
• Hands-on experience managing influencer campaigns
• Experience leading high-performing teams
• Track record of building and scaling new and existing clients

This is the pay range ($120,000-$230,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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