Responsibilities

• Develop Patreon’s performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly.
• Shape how Patreon invests in paid channels to drive growth.
• Design a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first.
• Work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue.

Requirements

• 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context.
• Proven track record of developing paid media strategies that drive measurable growth.
• Hands-on experience with planning, buying, and optimizing campaigns across key digital channels.
• Strong understanding of attribution models, incrementality testing, and growth measurement frameworks.
• Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution.
• Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions.
• Deep empathy for creators and passion for building trust-driven growth programs.

Preferred

• Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers).
• Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising.
• Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models.

Benefits

• Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.