Responsibilities

• Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios.
• Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation.
• Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions.
• Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency.
• AI-First Transformation: Champion the adoption of cutting-edge AI methodologies—from predictive audience modeling and autonomous bid management to generative creative workflows—to establish Okta as an industry benchmark in modern B2B demand generation.
• Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships.
• Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue.
• Integrated Buyer Journey: Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey — from audience creation and demand capture through retargeting, conversion, and pipeline progression.
• Dual-Motion ABM & Developer Acquisition: Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels.

Requirements

• Experience: 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing, with 8+ years of people management including a proven track record of managing managers and leading distributed global teams.
• B2B SaaS Mastery: Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys, long sales cycles, and multi-product portfolio positioning.
• Strategic Judgment & Executive Communication: Proven ability to move from data and platform complexity to a clear point of view — identifying what matters, what action should be taken, and communicating recommendations simply to senior leaders.
• Commercial & Portfolio Stewardship: Demonstrated success owning and scaling tens of millions in annual media budgets with full accountability for pipeline contribution, revenue attainment, and unit economics.
• Executive Presence & Influence: Exceptional communication and storytelling skills, with the ability to distill complex digital mechanics into compelling strategic narratives for C-level stakeholders and board-level presentations.
• Architectural & Technical Depth: Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines.
• Builder Mindset & Resilience: High degree of comfort operating in high-growth, ambiguous environments, with a track record of independently driving ambiguous, cross-functional work to closure.
• Innovation & Continuous Learning: Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies, with the agility to pivot strategies proactively.

Benefits

• health, dental and vision insurance
• 401(k)
• flexible spending account
• paid leave (including PTO and parental leave)