Responsibilities

• Identify and unlock organic growth opportunities across existing client relationships, including scope expansion, cross‑selling, and new paid media use cases.
• Partner with senior leadership and Client Service teams to support new business efforts, including prospecting, proposal development, pricing input, and pitch participation.
• Build and maintain a strong external network across clients, partners, and industry peers to generate inbound opportunities and elevate 160over90’s paid media reputation.
• Own operational oversight of the Paid Media function, ensuring consistent processes, delivery standards, and financial discipline across accounts.
• Drive profitability through staffing models, scope management, investment optimization, and performance accountability.
• Establish and evolve frameworks, workflows, and governance that improve efficiency, scalability, and quality of output.
• Provide senior-level oversight for integrated, high-value paid media strategies aligned to client business objectives and performance outcomes.
• Oversee large, complex media budgets, ensuring investments are optimized across channels and aligned with both client and agency goals.
• Act as a senior escalation point for strategic, financial, or performance challenges.
• Lead, mentor, and develop media leaders and teams, fostering a culture of accountability, commercial thinking, and continuous improvement.

Requirements

• 10+ years of paid media experience within an agency environment, with demonstrated responsibility for operational leadership, business growth, or financial oversight.
• 3+ years in a senior leadership role, managing teams and accountable for performance, delivery, and profitability.
• Proven ability to understand client business models and translate them into paid media strategies that drive measurable growth.
• Strong operational mindset, with experience building or improving processes, frameworks, and ways of working.
• Demonstrated success identifying organic growth opportunities and expanding client scopes through trust, insight, and results.
• Ability to coach and develop talent, setting clear expectations and raising the commercial and strategic acumen of teams.
• Exceptional communication and stakeholder-management skills, with confidence engaging senior clients and internal leadership.
• Strong problem-solving proficiency, with comfort navigating ambiguity, complexity, and competing priorities.

Preferred

• Financially disciplined leader with experience managing P&L inputs, staffing models, scopes of work, and margin improvement.
• Experience working across complex, integrated accounts where media is part of a broader marketing ecosystem.
• Hands-on involvement in business development efforts, including proposals, pitching, pricing input, and RFP responses.
• Comfortable evaluating and adopting emerging technologies, including AI-enabled analytics and automation, with a focus on business impact.